ANOTHER YEAR OF DIVERSE EXTREME TEAM PARTNERSHIP WITH THE ICONIC DAKAR RALLY

The Dakar Rally is an event that all off-road lovers are waiting for every year. During it, the best drivers and motorcyclists in the world emerge. On January 2, 2022, an exciting competition will begin again in Saudi Arabia which Diverse - one of the largest clothing brands on the Polish market is a part of.

Thanks to the introduction of the high-performance sub-brand Diverse Extreme Team to the market, Diverse is taking stronger steps in the world of motorsport. In 2020, the brand, as the first in the history of clothing brands and the first Polish company, officially began cooperation with the rally organizer - Amaury Sport Organization (ASO), thus becoming a technical partner. As part of the cooperation, a dedicated DEXT DAKAR collection was created, and the brand provides clothes to the technical staff of the Dakar Rally organizer and team members. DEXT has already had many successful collaborations with iconic sports brands such as Motul, Honda HRC and the Inter Europol Competition racing team taking part in the Le Mans 24h race. For years, the brand has also been a partner of Duust.co and Diverse Extreme Team - a team famous for the spectacular achievements of Konrad Dąbrowski, the youngest Polish competitor of the Dakar Rally. In 2022, during this legendary rally, the brand will also support representatives of the "Original by Motul" category. This is the most difficult and authentic category of the Dakar Rally, which has been accompanying this event since 1995.

As part of the January competition, the Diverse Extreme Team will also provide the Overdrive team with high-quality clothing. Products branded with DEXT logos together with brands of other strategic partners will be used by technical teams and even drivers themselves associated with Overdrive Racing.          

The brand's clothes will also be used by Energylandia rally team drivers. Two teams will take part in the Cobant Energylandia Rally Team colors in the Dakar Rally 2022, which are among the main favorites for the podium. The products will not only play a representative role during interviews or official conferences but the high quality of the DEXT Dakar collection will help the team survive the journey to the event venue and travel to checkpoints.

Diverse Extreme Team is also supporting the FIA Bajas World Cup winner in the T3 category. Dania Akeel is the first woman from Saudi Arabia to boast such an achievement. The pioneer in the world of motorsport is equipped with the flagship products of the official Dakar collection.

Diverse Extreme Team is actively involved in the organization of the Dakar Rally for another year in a row, not only from the technical but alsothe branding side. The brand has an exclusive license to design and distribute Dakar-branded clothing and accessories that are much desired by extreme sports enthusiasts.

DEXT Dakar is a licensed line that once again appears in the brand's offer. Almost 200 products are dedicated to men, women and children. It is aimed at active people who value comfort and care for the best quality and perfect style. The collection is available at www.diversesystem.com and https://store.dakar.com/ and in most stationary stores.