DIVERSE ATHLETICS

Whether we are just going to the gym or do not have it on our schedule, athleisure wear has already become a new standard for us. It accompanies us whenever and wherever we want to feel as comfortable as possible, but stylish at the same time. The athleisure trend has won our hearts with its functionality, ease of styling and the casualness it brings to our everyday lives. This is why the first collection by Diverse for 2023 is the new Athletics capsule. Created in a premium quality and maintained in a toned-down colour palette that emphasises this quality even further.

The new Diverse Athletics collection is the essence of the signature style of today's fashion icons. It is also the perfect combination of responses to the needs of the consumers for whom it was designed. It is about providing the greatest possible comfort and a full mobility, but also about creating an eye-catching and inspiring look. The collection is both homewear and streetwear, as it provides a versatile base for the fashion imagination. The new Athletics range includes capsules for women, men and kids - they are self-sufficient, but can also be easily combined with wardrobe pieces you already own. A neutral range of colours, pleasant-to-touch materials and relaxed cuts are the three ingredients needed to create effortless styles, strongly rooted in trends that will continue to reign supreme in everyday fashion. Diverse Athletics offers a whole range of trendy suggestions for a coffee or lunch out, a work from home or at the office, an energetic walk with the dog, a weekend outing to the cinema, a flight or a long journey. And for those who like to break the rules, also for evening outings or less formal business meetings - in combination with a classic jacket or coat. Moreover, the Diverse Athletics campaign emphasises the fact that although we all differ in terms of personality, passions, way of thinking, lifestyle or activities we undertake, in the collection everyone will find the perfect pieces for themselves and will identify with the sporty-casual spirit of the Diverse brand.

A strong inspiration to create the collection was the image of strong both internally and externally women and men, convinced of their efficacy, confidence, but also having a captivating personality. The products in the Diverse Athletics collection are targeted towards a wide audience at different moments of life - children, teenagers, young adults and mature people. The key features for arousing the interest of this audience are quality and timelessness. These are clothes above and beyond generational boundaries that, with proper care, can be passed on to children by their parents, or to younger siblings by older ones. The secret of the universality of this collection lies primarily in the colours, materials and cuts. Starting with the colour palette around which the collection is focused, these are: classic white and black, ivory, sand beige, mocha brown and light grey. These are safe colours that suit most beauty types, but at the same time offer countless styling possibilities. The collection is made of high-quality materials made of 100% cotton, or mostly of cotton with additions of other fibres improving the performance and durability of the garments.

The base of both the women's, men's and children's collections are sweatsuits. Sweatshirts range from comfortable hoodies, also with a zip, to classic crewneck models. Sweatpants have a relaxed, casual fit, with the legs of some models finished with a wider rib to add an extra lightness to the silhouette. Among the trousers for her, there is also a black cotton-knit model with decorative zips at the bottom of the legs, slim-fit jeggings in mocha shade, sand-coloured cargo trousers with pockets, and high-waisted straight jeans available in three colours. The collection is complemented by a wide range of classic T-shirts - those for men have regular cuts and those for women are loose. For women, Diverse also offers interesting models with hoods and front pockets, a classic tank top, a polo shirt inspired by elite sports and longsleeves. The women's collection is complemented by Diverse's signature sports dresses. The most eye-catching is the melange grey, oversized maxi dress with side slits and a hood. The clothes from the collection are decorated with subtle embroideries, prints and applications with the brand's logo. The entire Athletics capsule concept was built around the idea of mix & match. All the elements have been designed to fit together perfectly and make dressing really easy and enjoyable. This year's Athletics collection also features genderless accessories: baseball caps and warm beanies, an urban backpack ideal for every day or a city break, and a bag perfect for the gym or a weekend getaway. 

The Diverse Athletics collection is available online at diversesystem.com and in stores.